Standard Football
Built on science.
Shaped by the game.
Trusted by institutions.
Data-driven dashboards and insights
for an industry of growing global complexity.
Professional services based on the proprietary Standard framework
Developed in collaboration with FIFA.
Performance and economics
in a single framework.
Standard Football integrates sporting performance and economic analysis into evidence-based, forward-looking indicators.
The aim is decisions that are informed, consistent and financially sustainable for clubs, leagues, institutions and capital.
Sports economics, valued with the discipline of finance.
Standard Football applies to players (as an asset) and clubs (as an enterprise) the methods international finance applies to any other asset class.
Grounded in asset pricing. Income, market and cost approaches, with income-based valuation first: discounted cash flows with real options.
Values follow an explicit economic logic. Not sentiment, reputation or the momentum of recent headlines.
Only orderly transactions inform the framework. Distressed sales, deadline pressure and media-driven deals are excluded by construction.
Performance, economics, market and contracts in one model. How a player plays, what a club earns, how the market trades, what the contract says.
The same player is worth different things to different parties. Each stakeholder gets the indicator that answers its own question.
Reviewed by FIFA and by independent experts, calibrated with club executives and sporting directors.
Player. Club. Market.
No single number can describe an asset as atypical as an athlete. Standard Football provides a structured set of indicators, each reflecting a different point of view.
- Personal profile and key data
- Historical performance and peer analysis
- Value indicators: Standard Value, Rational Fee, Residual Value, Standard Salary
- Efficiency: total cost, cost per minute, cost relative to the squad
A club pursues two goals at once: winning and creating economic value. Standard Football gives it one management dashboard for both.
- Portfolio analysis: assets monitor, economic and financial KPIs
- Enterprise Value: asset-based and multiple-based EV
- Market desk: simulation and comparison of transfer window scenarios
The industry, its dynamics and its trends, read end to end.
- Industry aggregates and trends
- Competitive and economic clustering
- Transfer flows
- Efficiency analysis
One engine. Three levels of analysis. One vocabulary.
Data as of [live date] · Coverage expands to 100+ leagues by end of 2026
A value reference set, not a price forecast.
The framework does not predict prices. It provides a consistent reference against which prices can be read.
How value is measured →- Bargaining power
- Urgency and timing
- Deal structure
- Club of the appropriate level
- Standardized contract and salary
- Performance projection
Football BI Platform
Two environments, Club Analytics and Industry Data Hub, on the same data, the same architecture and the same valuation chain.
Explore the platform →Reviewed by football, finance and institutions.
The framework was examined before publication by the institutions, experts and practitioners who rely on it.
A multidisciplinary FIFA task force reviewed the methodology internally.
Two independent reviewers appointed by FIFA assessed it externally.
Executives and sporting directors of European clubs calibrated the indicators and the dashboards.
One framework. Each stakeholder’s point of view.
A common reference for regulation, licensing and dispute resolution.
Squad planning, transfers, renewals and wage policy.
Due diligence, valuation and lending.
Audit, transactions and expert opinion.
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